While everybody was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my childhood years. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are entering their prime consumer years, having children that belongs to them, and shifting priorities because they move solidly up.Millennials with Kids changes the way we look at this new generation of parents and uncovers profound insights for marketers and brand strategists wanting to earn their loyalty. Building around the highly acclaimed Marketing to Millennials, this book captures data from the new large-scale generational study and divulges how to:Enlist Millennial parents as co-creators of brands and products . Promote purpose beyond the bottom line . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that speak to Millennials . And more. Source: Ebook-free-dl.com

While everybody was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my childhood years. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are entering their prime consumer years, having children that belongs to them, and shifting priorities because they move solidly up.Millennials with Kids changes the way we look at this new generation of parents and uncovers profound insights for marketers and brand strategists wanting to earn their loyalty. Building around the highly acclaimed Marketing to Millennials, this book captures data from the new large-scale generational study and divulges how to:Enlist Millennial parents as co-creators of brands and products . Promote purpose beyond the bottom line . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that speak to Millennials . And more. Source: Ebook-free-dl.com